“PELION” ice cream is a family business of 3rd generation, with a long history in the field of ice cream. The development course of the company in the last 15 years, classifies it as a significant force in the field of ice cream, both abroad and nationwide, since it has gained a large market share and competes with colossal companies operating in the area.
Our collaboration with the company came at a very crucial moment for both of us. Prioritizing the redesign of the whole corporate identity, we proceeded to a complete renewal of the Brand, with graphic design supervision of all its printed and electronic applications.
At the same time, the whole storytelling of the Brand was structured from the beginning, with the production of new content on the one hand and on the other hand an emphasis on the dissemination of the company’s history through tradition.
New packages – more nostalgic but at the same time modern – replaced the old ones, while the publication of the annual catalog of the company, is always a challenge for us, as in combination with the website, they are the crown of the corporate communication of the Brand.