Brand Development
STRATEGY – IDENTITY – MARKETING
Corporate identity is the communication framework which characterizes the Brand – based on its culture, values and needs – and determines the relationship with its audience.
We eliminate the distance with the consumers,by finding common ground, building bridges and documenting through the design, the reasons for the existence and communication of the Brand.
01 – APPROACH
Consumers are no longer just shopping, but they tend to follow the Brand and openly support it. For this reason, the largest Brands in the world, follow a very simple approach.
Our role is to help businesses simplify their communication and clarify their role in the market. To achieve this we strategically work with them, plan the next steps and influence the decisions that will bring them closer to their audience, through content, messages and images.
STRATEGY
- DESIGN
- PLACEMENT
- TRENDS
- CONTENT
- MARKETS
LOGOTYPE
- NAMING
- TYPOGRAPHICS
- COLOR PALETTE
- CONTENT PRODUCTION
- COMMUNICATION CHANNELS
DIGITAL VIEW
- DEVICES
- APP
- UX / UI DESIGN
- E-COMMERCE
- SOCIAL MEDIA
Following a specific method
03 – PROCESS
Every corporate identity should be the digital expression of the Brand, reflecting its culture, its trend and its willingness to communicate with its audience. For this reason the design is governed by inelastic rules and procedures.
Getting to know the company
In order to be able to effectively plan and decide the strategy that the Brand will follow, we must know its history and its background, we examine the market in which it exists and targets and we do research about it’s competition.
Strategy
In the second year, we set the priorities and decide on the goals of the Brand. Based on the above, we decide what the communication policy will be and we proceed to naming, while at the same time we create a moodboard with references, colors, fonts and graphic style.
Design
Based on the brief & the moodboard, we begin the design of the logo, which consists of the typographic composition (typo), the icon (icon) and the corporate colors (color palette). A basic condition in everything we design, is to be able to behave accordingly in any kind of application, digital or printed.
Presentation
The presentation of a new corporate identity is very important for us. We make sure to use all modern tools that will help us to introduce the new identity to the customer his, and all the applications that result from it.
Projection
We create all the necessary channels that will give to the new Brand the impetus and the recognition that is needed to go viral.