Elli Eleftheriadi, a young talented jewelry designer, inspired by the elements of nature and everyday Lifestyle, creates through her prism, her line of handmade jewelry.
To be able to turn the new Brand name into a must buy trend, we needed three tools. A strong name, native content, and a well-designed website.
Inspired by the kaleidoscope, we created Kaleido, a strong brand name, with solid typographic elements and a premium color palette that follows all the applications of corporate identity.
Then we focused on the production of complete content – product and thematic photography of the collection, short clips, and corporate video – which was the key to marketing actions and the dynamic presence on social media.
For the design of the eshop, we followed the rand guidelines, while we also paid attention to the flexibility in use and the easy completion of the order (one-page checkout).