The importance of Branding for a business
Branding in a business is extremely important and does not just include the name or logo. Branding is a combination of features and attributes and influences the thought process in the customer’s mind, and – most importantly – creates value. Branding is about the whole experience that the customer experiences when coming in contact with your business and includes, from the logo, the site, social media, to how you address your customers.
Essentially, branding is the way the customer perceives you. Marketing is what you do to promote your business while branding is essentially what you are. It is a strategy, while marketing is more regular.
Let’s look at the benefits of branding for a business are:
1. Branding is about your recognizability
Customers prefer to choose companies that are well known and make them feel safe for both their choice and their purchase. If you have a structured, stable and strong image you enhance (to your advantage) this need of the customers.
2. Branding is essential to stand out
In a competitive market, the secret is to differentiate yourself from everyone else. Branding will help you position yourself in the market, claim your share and be able to lay a strong foundation by highlighting your strengths.
3. Branding has to do with emotions
A good brand unites you emotionally with your customers, and evokes positive emotions in them. This way you can build links and build loyal and repeat customers that will in the future act as your mobile ad to other customers (word of mouth).
4. Branding helps you get your message across successfully
Because of the features I mentioned, customers feel confident in your business and thus become more receptive to the messages you send. The result is to increase the power of your persuasion and to involve more customers with your business!
Source: Marketing Consultant