STRATEGY – PLANNING – MARKETING
Packaging is a way to describe the Brand and plays the role of the Trojan Horse through which the brand is assimilated into the daily life of the consumer.
Products with identity, that travel to the markets
of the world and are high in the choices
01 – APPROACH
The epitome of a Brand’s services is its product and it needs a package that will give it the value it deserves and make it stand out on the shelf. This refers to a strategically designed package, a result of design and marketing strategy.
Our role is to combine all the characteristics of the corporate identity with the quality characteristics of the product and to create a composition that can capture the attention of the consumer in the first stage and make him a loyal follower of the product and the Brand in the second stage.
- COLOR PALETTE
- SOCIAL MEDIA
02 – PORTFOLIO
Following a specific method
03 – PROCESS
The packaging is the epitome of the Brand, the way it is expressed, and the means of placing it in the markets and in the habits of the consumers. A strategically designed package can make a difference and give the business the boost it needs.
Getting to know the company
In order to be able to effectively plan and decide the strategy that we will follow, we must know the company and its products in depth, examine the market in which it wishes to be positioned and do market and competition research.
At this point, we set the priorities and decide on the marketing goals of the Brand. Based on the above, we decide what the communication policy will be and the placement of the product in the markets so that we can design a package that will correspond to it.
Properly combining the briefing of the previous step, the strategic synthesis of all the elements of the new packaging is done. The right combination of assets to include is the result of experience and know-how.
The presentation of the new packaging is very important for us. We make sure to use all the modern tools that will help us to present to the customer his new packaging.
We create all the channels that will give the boosts and recognition needed to make the product viral.